Expansion of Influencer Advertising: Evidence from the NCAA NIL Policy
Working paper.
Abstract
This project studies how the NCAA name, image, and likeness policy expanded influencer advertising opportunities and changed the market for sponsored social media activity.
See Also
- [Paper]Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter
- [Policy]Sharing News Left and Right
- [Paper]Sharing News Left and Right: Frictions and Misinformation on Twitter
- [Paper]What Happens When Dating Goes Online? Evidence from U.S. Marriage Markets and Health Outcomes
- [Policy]Long Reads: Is AI the End of Critical Thinking?
- [Policy]The Majority of Influencer Advertising Is Undisclosed
- [Paper]The Effects of Advertising Disclosure Regulations on Social Media: Evidence from Instagram
- [Paper]Variety-Based Congestion in Online Markets: Evidence from Mobile Apps